YouTube is one of the most important resources for aspiring artists. Whether you’re covering songs or releasing your own music, building a niche market and audience is key. By putting your own twist on the new and old, you can build a follower and fanbase that paves the way for your musical success.

Here are 7 examples of him by different artists and how to do it. Please note that these artists are not created solely by her YouTube, they also have a great deal of support from YouTube.

Jensen McRae

Jensen McRae gained viral attention for her parody of a Phoebe Bridgers song, but she’s far more than a one-off viral sensation. The LA-based singer-songwriter has been writing vulnerable tracks for years about her experiences as a young man of color in America. She uses her YouTube as her musical and personal outlet, sharing her original music and covers as well as her vlogs and her Q&A content with her fans. Her content is raw, real, and true to herself.

Pinegrove

Pine Grove is an American rock band that incorporates elements of emo, country and alternative rock into their music. The band adhered to a timid self-release in their early career, but in recent years they have toured with Rough Trade Records and conquered the world. Pinegrove frequently uses his YouTube channel for promotional teaser content to build a hype and aligned brand around new releases. The single release’s visually stunning trailer and posted acoustic session garnered thousands of views and provided the perfect backdrop for their soft his boy brand. This allows for a perfect His Segway premiere of the title via YouTube after the trailer has been promoted on the platform and other social networks.

grandson

Based in Toronto, Son produces political alternative rock. Himself and his alter-ego, an adversary named ‘X’, must face the harsh realities we all face in this tumultuous political climate. On his YouTube channel, he offers live he streams, behind-the-scenes insights, and podcasts of his episodes, showing just how successful an artist can be with content diversification.

Celeste

British singer songwriter Celeste creates undeniably ethereal music. Her career began back in 2014 providing vocals for notable electronic artists such as Avicii, Tieks, and Real Lies, but her debut album didn’t come out until 2021 (following 2017 and 2019 EPs). In-between, she has been self publishing content on Soundcloud and YouTube. Her voice is almost as awe-inspiring as the fact that so much of the music she has created was self produced. Reminiscent of the likes of Amy Winehouse or Adele, she is a young powerhouse both in sound and in social media prowess.

Jazmine Sullivan

Jazmin Sullivan is a Philadelphia-raised R&B artist who found a way to emotionally connect with his fans using YouTube as his main platform upon the release of his latest album, Heaux Tales. On her YouTube channel, you can find Sullivan creating her entire YouTube series called Heaux Tales Discussions. These short videos are roundtable discussions in which Jazmine herself and a group of other women share their female perspectives on relationship experiences and coping with relationship challenges. These candid conversations about the release of this latest album give listeners even more insight into the artist’s experience and the inspiration for this album as a whole. Be sure to check out these videos to see how they relate to the latest album tracks themselves.

Dijon

Dijon is an LA based artist who has found a way to captivate a huge audience on YouTube with his raw, unique, folksy R&B tracks and honest lyrics. He recently dropped his latest album, “Absolutely”, and has created a full live experience of this album for fans to see on YouTube. His high production, hard hitting songs from this album stand alone as he strips them down to gritty, home style live videos with a full band alongside him. On his YouTube you can find both official music videos of many of these songs, in addition to these live videos as well. The way these live videos are created are unlike anything the music industry has ever seen, with shifting cuts, and gut-wrenching vocals.

Luke James Shaffer

Luke James Shaffer is part of a family of cyber PR artists, but it’s no prejudice to say that his YouTube promotion skills are paramount for pure indie musicians. His sound combines alternative, folk, pop and soul for a completely fresh and beautiful acoustic sound. Since 2011, Luke has been using his YouTube channel to showcase his forays into looping covers, having fun and showing his personality. This dedication has brought his subscriber count to over his 16,000.